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I’d separate trends from fundamentals. Trends change fast and are mostly about packaging. The fundamentals are pacing, a clear idea in the first seconds, and knowing who the video is actually for. One thing that helps is to pick a niche and analyze a few creators who are consistently getting results, not viral one offs. Pause their videos and ask why this moment exists and what it’s doing for the viewer. Are you expected to create content yourself, or mainly guide others and give feedback?
