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In addition – this authority becomes more important with the advent of AI Overviews and AI results in general.
Another thing I keep coming across is this argument about “quality”. People disavow “low quality links” so I ask – how do you know it’s low quality? People also dismiss AI generated content as low quality (AI slop) so again I ask the question – how do you know it’s considered low quality. Especially considering AI just mimics what has already been written.
Quality is a personal perspective. You may think an article I wrote is low quality and I may think it’s some of the best content out there. But most likely – the actual “quality” (if it can be measured) is somewhere in the middle.
Granted there are links and content you can probably safely assume ARE low quality – but in my time doing this I’ve found that “low quality” threshold to be very flexible and much of what we may consider to be low quality is perfectly acceptable to Google.
