Reply To: I think most SEO arguments exist because we overcomplicate what actually ranks pages

[who_am_i_to_say_so]

SEO is based 100% on empirical evidence.

Someone improved pagespeed, saw clicks go up, so it has to be pagespeed.

Someone else added a keyword to the title and saw the same end result, so it has to be the title keywords.

Repeat that with 250+ other signals, the signals will get crossed.