Reply To: Campaign has stalled the last 6 months willing to pay for someone to look at it.

[SeriesOutrageous1832]

A 5–6 year account stalling for 6 months is usually structural drift, not just “the market.”

Common causes seen in long-running accounts include:

• Match-type expansion pulling in lower-intent queries without obvious CPC spikes

• PMax gradually absorbing branded and high-intent traffic unless tightly segmented

• Smart bidding optimizing toward diluted conversion actions vs the original profit drivers

• Incremental “helpful” changes over time compounding into signal noise

Before touching bids, comparing search terms, conversion weighting, and traffic allocation against the same period last year often surfaces the leak quickly.