Forums › Forums › PPC › Campaign has stalled the last 6 months willing to pay for someone to look at it. › Reply To: Campaign has stalled the last 6 months willing to pay for someone to look at it.

  • Zappycast

    Guest
    January 7, 2026 at 9:25 am

    If you use broad, could be a Google fluctuation matching the wrong kws in the last couple of months. Probably need to audit the entire funnel including lp and win rates.

    If you can’t find anything wrong with the accounts, i reckon it might be your competitor advancing in bidding maturity.

    Ive noticed massive downturn in quality over the past couple of months and its always because the accounts are bidding to leads. Nothing wrong with lead volume but the clients are complaining of decreasing quality and win rates.

    I’ve started moving all clients to ECL as the standard.