Reply To: Anyone here START as a PPC specialist for a company, and then launch a company (NOT an agency) where your “superpower” was your PPC skills?

[LukeTLH]

I know the feeling, and knowing PPC is definitely an advantage I’d say to starting a business. Don’t be tooooo quick to assume that client’s are dumb at their area of expertise though. Skillsets are different, yknow?

There’s a lot of unknowns in every business and challenges that only show up once you’re in the weeds. Similar to PPC really, on the surface it seems pretty simple (and it’s not all THAT complicated) but it can get pretty complex once you get dug into it.

That being said, if you’re the kind of person that doesn’t mind a challenge and is willing to take the hits and learn from failures/mistakes, it’s definitely worth a try.

I say all this with no context on your particular skills, motivations or true knowledge of your experience with your clients (maybe they really are just super dumb lol) – but yeah, I’d say having PPC (or rather, any sort of client acquisition knowledge) is pretty valuable to running a business. But do expect plenty more hurdles and surprises if you launch one – that is all part of the fun though!