Forums › Forums › White Hat SEO › AEO, GEO is bullshit buzzword, intended to trick clients. Change my mind. › Reply To: AEO, GEO is bullshit buzzword, intended to trick clients. Change my mind.
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OverPT
GuestJanuary 6, 2026 at 9:23 amThey all (AEO, GEO, LLMSEO, etc) mean the same:
Optimizing the brand for LLMs.That requires different priorities compared to traditional SEO.
If a client asks you to grow on Gemini and you do traditional SEO, you are not giving them the best service possible. Period.
In traditional SEO you spend:
– More time on content than trustworthiness.
– More time on backlinks than brand mentions.
– More time on H1, meta descriptions, etc than on schema.I’ve spent hundreds of hours with clients growing their AI presence since I started IndexGPT and I can assure you: directed effort toward presence on LLMs helps A LOT.