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I work mainly with small businesses with small budgets and, over the years, my SEMRush plan kept increasing in price until it got to the point where it didn’t make financial sense anymore. I was paying close to $1K per month by time all the add-ons and extra features were added. And the platform feels increasingly cluttered.
While I’m not canceling altogether, I am pulling back this year to a base level plan + AI and will just use Semrush for research. And, even that’s hard to justify, when I spend most of my time on search console and keyword planner, anyway.
