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You’ve identified the real bottleneck. “Be consistent” assumes ideation is solved, but that’s where most people stall. Posting daily is mechanical. Deciding what to post daily without repeating yourself or going off-brand—that’s the creative problem.
The issue compounds because platforms reward novelty within your niche. Reposting the same angle five times tanks performance. But finding 30 unique angles per month while staying on-topic is legitimately hard.
What breaks the ideation block: track what performs, not what you think is good. Scroll your niche for 15 minutes daily and screenshot anything that stops you. Note the hook structure, not the topic. Most creators try to brainstorm in a vacuum. Instead, build a swipe file of proven formats and adapt them.
Second shortcut: pillar rotation. Pick 3-5 repeatable content types (e.g., myth-busting, behind-the-scenes, case study breakdown, hot take response, beginner mistake fix). Cycle through them so you’re not inventing a new format every time.
Third: batch ideation, not creation. Set a 30-minute timer once per week and generate 20 rough ideas—no editing, just volume. Half will be trash. Ten will be usable. That’s your pipeline. The hard part isn’t posting consistently, it’s systematizing idea generation so you never sit staring at a blank screen.
