-
You need to set up conversions before you worry about anything else. Ideally offline conversions but at the very least a contact form and phone call (using Callrail, not click to call). Just did exactly this for a gold for sale company in Atlanta.
There are ton of other steps you need to do, but none of them will matter match without conversion tracking.
Some other quick wins are using search with exact match terms (to start). No PMAX or Smart Campaigns. Make sure location targeting is set to “presence”, not “presence or interest”.
Be cautious of following Google’s guidance. They will lead you astray.
Feel free to reach out if you have questions!
