Reply To: New to PPC – Looking for Suggestions for Google Ads

[kubrador]

$0.50 CPC for “we buy” keywords is actually pretty decent depending on your niche. the real question is: are those 30 clicks converting? if not, more clicks won’t help.

quick things to check:

* run ads on a schedule. if budget burns by 10am, you’re missing people who search in the afternoon/evening. set ad scheduling to spread it out or focus on hours that actually convert
* check your search terms report. you’re probably paying for garbage clicks on irrelevant queries. add negative keywords aggressively
* if you’re on smart bidding, try manual CPC to control costs better at low budgets
* $15/day is tight. google’s algorithm doesn’t have much room to optimize. if you can bump to $25-30 you’ll get better data faster

also: 30 clicks/day with zero conversions = landing page problem or wrong audience. 30 clicks with some conversions = just scale what’s working.

what’s your actual conversion rate right now?