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Either go legal or convince him to delete the piece. There’s nothing you can do to completely remove the post, and even then, it will still show in other places, so you’ll also need to do an SEO counterattack to send those results to page 100.
It’s a very tricky situation, and sadly, that’s the way it works.
As for the ORM company: yes, they may bury the article, but again, they won’t take down all other articles and the article will still exist, even if buried. And you won’t control all keywords, just common ones. Again: very tricky.
