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As another commentor mentioned, once the lead is generated it becomes a sales process bottleneck. As the person responsible for generating the leads, what control do I have over how well the leads are converted?
Offline conversions and phone tracking are two ways we can monitor lead quality, but that’s just a proxy. Ideally we’d be able to track and influence the sales process, but most small service owners have no interest in that…let alone the budget to pay for it.
So, what’s your sales process like?
