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You’re not crazy this budget range is exactly where things break if nobody owns the full loop. Ads can look “fine” while leads quietly die after the click.
In my experience with local services, the biggest gains usually come from boring stuff: call tracking, missed call logs, response time, and whether someone actually answers like they want the job. A lot of “bad leads” are just good leads handled badly.
Anyone working these accounts has to be willing to look past Google Ads and into what happens 10–30 minutes after the click. If they won’t touch that part, results usually cap out fast.
