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The “next level of sophistication” would not be scripts. Scripts detect and make changes in the metrics from key signals.
Thats all that scripts do.
I think you should be looking to CRM lead scoring, compelling feedback loops and holes in the conversion lead funnel.
Smart Bidding is the outcome in the marketing place. It looks forward, yes but its based on previous week’s data and making adjustments in the marketplace…..they even call it Real Time Bidding.
