Forums › Forums › PPC › Google Ads Smart Bidding’s dirty secret: why scaling budget kills your CPA (and what to do about it) › Reply To: Google Ads Smart Bidding’s dirty secret: why scaling budget kills your CPA (and what to do about it) Spiffstered Guest January 1, 2026 at 7:24 pm Depends on bid strategy; If you bid on tCPA, it should be staying close to the target value
