Reply To: Can I optimise towards things like scroll-depth and number of pages clicked into? I’m new-ish to paid search (2 years) & am working on a response to brief for a 2nd stage interview.

[ppcwithyrv]

Scroll depth is very easy its in the trigger portion of GTM .

Same with time spent on site. For both go to the trigger section and type in scroll depth or time spent and either trigger will show up. You then use Fires of Some Clicks at the bottom with {Page Path URL} and list the URL you want to fire on.