Reply To: Can I optimise towards things like scroll-depth and number of pages clicked into? I’m new-ish to paid search (2 years) & am working on a response to brief for a 2nd stage interview.

[DazPPC]

Definitely possible. I quite like your thinking and the approach. The truth is, this case is what most of us wouldn’t want. I would personally optimiser towards soft conversions like this, but you need to be extra vigilant on controlling where your ads show. Search network, no Pmax, no search partners. Tight keywords and monitor search terms constantly.

Also, skincare is challenging. Positive roi pretty much requires bottom of funnel, branded keywords. People looking to solve problems don’t want to click on a branded website to be sold their products. They want unbiased, 3rd party recommendations. Eg magazines, blogs, reddit, influencers.