Reply To: Can I optimise towards things like scroll-depth and number of pages clicked into? I’m new-ish to paid search (2 years) & am working on a response to brief for a 2nd stage interview.

[goodgoaj]

For the interview sake, that does make sense to drive to a proxy goal & for sure is possible to optimise toward that sort of signal, as long as you can implement tracking on the landing page. It is somewhat popular with the big FMCG brands to do that.

As to whether that is helping the lower funnel / sales activity with the retailers, i’d focus the answer around advanced measurement with solutions like data clean rooms making it somewhat possible to connect the dots in place, especially if you can get some form of authenticated PII from the user as they browse the landing pages.