Reply To: Can I optimise towards things like scroll-depth and number of pages clicked into? I’m new-ish to paid search (2 years) & am working on a response to brief for a 2nd stage interview.

[wastingthetime]

Yes it’s possible. Tag Manager for example can trigger code snippets for such conditions. So you can do it on all platforms, even non-Google ones.

Is it practical? Not really.

You would probably just optimize to leads/sales/addtocarts. Maybe clicks at first for a while. Maybe to qualified leads eventually if you set up offline conversions.

But to scroll depth or otherwise? Probably not.