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Yes, it’s possible. We did this when I worked on the UNICEF account, but it was for branding and upper funnel efforts. We created a custom conversion event in GA4 called engaged visits (combo of two or more actions a user took from a list of ten on-page events such as scroll depth or video view).
You can import the custom KPI (conversion action) to Google Ads and use it as a campaign level goal for bidding. We then established benchmarks for volume of engaged visits acquired and cost per engaged visit.
