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I think a feature that would be very interesting (and maybe not feasible) is a “target list” for non-branded keywords that you may be getting a high volume of impressions for between positions 11-30, but no clicks.
The tricky part would be if it could understand whether or not they are already implemented on the website on an existing page or not yet.
I do this manually and use the data to create new pages that will have a better shot at ranking since Google is picking up the domain for them already – but now with a clear dedicated page for them they are much more likely to rank.
Hope that makes sense.
