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I’ve noticed this too. So much of the AI SEO talk feels half baked…like people are just skipping over how search actually works and going straight for tactics without understanding the why behind any of it. Lot of throwing stuff at the wall right now.
The teams that actually seem to know what they’re doing are the ones using AI to level up their existing SEO game, not treating it like some cheat code. Agencies like Taktical Digital are still focusing on the fundamentals like clear content, solid structure, actual authority instead of chasing whatever buzzword’s hot this week. That feels way more sustainable than the hype train everyone else is riding.
