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I think established SEO fundamentals remain important. I also think that selling on fundamentals makes you a commodity and gets lost in an ocean of “seo experts”. So many people have jumped to AI solutions as a differentiator that it now has diminished value. So, the old struggle to differentiate yourself remains. I see others that rely on sensational claims of success that challenge readers beliefs. And offering questionable seo with grand claims at a very cheap price. Others have niched down to focus on serving one business sector. The market continues to be oversaturated and requires planning to break out of.
