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The new crowd (entered within last 5 years) that only knows AI SEO don’t have the base knowledge of SEO I find. They’re just shilling it as an offering because clients bite.
There’s 2 groups of SEO clients right now.
1) business that invested in SEO for a while (10+ years) and know what works for them so they want to see fast roi
2) new business that thinks SEO is their silver bullet to keeping their business alive but they’re quickly dying due to high competition, outdated biz model, and/or demand is decreasing.
Both are rushing to that SEO peak at super speed rate. I think personally it’s just the business cycle we are in. As we fight for the last left over marketing dollars from clients.
