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I think the cultural difference is pretty obvious, but more importantly, kim k is not a niched down influencer, nor has she established herself as a livestream sales personality. Her doing a live stream where she sells crap is not really aligned with her brand. She has massive gravity so it makes sense that the majority of viewers were there more to watch her as fans rather than buy from her.
Besides that, south asian and chinese culture is just much more trend based and communal than western culture. We prefer to have a unique style and do dumb shit for attention and validation, while in Asia it’s more common to find safety in the herd.
