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I have worked with some of the largest media agencies in the world as well as boutique ones, and this is one of those problems that never seem to go away. The way I see it, the main levers you can pull are:
– Automated checks: You can spend time fixing things, but don’t waste it to check to find out everything is fine.
– Clear SOPs: Accountability, buddy systems, human errors should be minimized as much as possible. If something goes wrong, are you turning off the campaign or reallocating budgets, everyone should be on the same page.
– Make peace + provide incentive: In a former life I was an investment banker, and I know as an analyst I have to be putting in ungodly hours during the week, and I was happy with it knowing that 2-3 years later it would be worth it.
Overseas works to a certain extent, but I think AI agents are coming for them. Full disclosure, this is also the space I’m in right now and I’d be happy to share with you some of the easiest/biggest wins I see across agencies.
