Forums › Forums › PPC › Larger/growing agencies – what’s your solution to working weekends/holidays? › Reply To: Larger/growing agencies – what’s your solution to working weekends/holidays?

  • fathom53

    Guest
    December 29, 2025 at 4:58 pm

    If your employees are always working weekends and holidays. You need better SOPs for the agency.

    Regardless of spend, no reason to be looking at accounts 24/7. Set up alerts and rules to email if there are issues worth checking into. You can pull data in Looker studio and do a 30 second check across accounts if you really want to spot check something in a few minutes.

    Have deadlines with clients for ad copy, creative and assets, if they don’t make the deadline there no guarantee it won’t go live on time. We do 3pm EST on Thursday, if clients don’t get it in then it may not go up for the weekend. Clients have never pushed back on us setting expectations, having process and rules around deadlines. In fact, most client crave this because internally… things are a mess.