Reply To: Larger/growing agencies – what’s your solution to working weekends/holidays?

[Doug-Mansfield]

Launch new campaigns early in the week so potential initial errors are caught before the weekend. Never on Fridays. When campaigns are better established I think optimizing daily might be overkill. It also makes it harder to correlate changes in performance to your change history log. I find the best data for optimizing to is look at performance reports for the last seven days compared to the previous period, and scanning search terms to add to the negative keywords. Same for ads performance and weeding. I do the same for last 30 days each month. I think optimizing too frequently has risks. You might be focused on a daily anomaly instead of identifiable trends.