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Hmmm this shows the core agency problem… misaligned incentives where they get paid regardless of results, so there’s no urgency to fix attribution or deliver actual business outcomes.
5-month delay was likely intentional to burn contract time… copy-paste pages with broken tracking and no CRM integration means collecting fees without doing work. The billing semantics confirm they prioritize revenue extraction over client success.
Proper implementation requires attribution before ads launch so you track closed deals not form fills… CRM integration flows lead data back via offline conversions so the algorithm learns what qualified leads look like, and landing pages need conversion testing with clear performance hypotheses.
Most agencies avoid this because it exposes when campaigns fail… without proper tracking they show “thousands of conversions” while you bleed money on garbage traffic that never closes. Contract structures lock you in while delivering nothing.
When evaluating agencies ask how they track closed revenue back to campaigns, their CRM integration process, and whether compensation depends on your business growth or just lead volume… anyone defensive about tracking implementation runs this same playbook.
