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Agencies can provide a LOT of data. Some useful, some not. And they certainly can provide pretty looking and detailed reports. Especially if they’re using AI as a helper tool to do it.
Rather than letting the agency or even Reddit decide which reports they should be including, look at it from the other way:
What reports or data do YOU need, as a business owner, to run your business (and scale it or make it more profitable)?
Some of the info that comes to mind is info about leads or sales and where they’re coming from, for example. Which products or services are most profitable for you as a business, and what is the agency doing to drive sales to those specifically? Isolate those products or services, watch rankings and visits to those pages. What’s the competition doing for those products or services specifically, how are they ranking? Ask the agency how they can drive more visits?
