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Rankings are important but you need to look at it as a %z. Analysis of going up and down is pointless and time consuming. What should be happening is that over time everything on average goes up
SERPs are timely snapshots – they could be down just at that moment. Paralysis of analysis is a pointless distraction – look at it over 60-90 days
What’s important is that you have a strategy that you are a stakeholder in
The. Those pages need to show revenue or leads or the strategy needs pivoting.
You may be lucky tha some keywords result in immediate leads – like “buy now” but research journeys may never be attributable
What you need to know is that if your client needs to read X, Y or Z how’s your SEO team building a bridge to match search phrases and then after that are searches for brand + generic going up – that is a strong sign of SEO influence
If you can have a conversation with your SEO agency – consider shopping around maybe?
