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I got below report from friend of mine
What is your advice?
The following questions must be answered clearly and with supporting data as part of the monthly SEO report. Vague or generic answers are not acceptable. All responses should reference specific URLs, metrics, or actions where applicable.
1. This month, which exact pages drove the increase or decrease in organic traffic, and why? (Please reference specific URLs and metrics.)
2. How many new pieces of content (blogs or pages) were published this month, and how much organic traffic did each one generate?
3. Out of our total target keywords, how many are currently indexed and ranking in Google?
4. Which keywords are currently ranking between positions 4–15, and what is the specific plan to push them into the top 3 results?
5. How many backlinks were acquired this month, and how many of them were paid versus organic (earned) links?
6. What specific technical SEO issues were fixed this month, and which technical issues are still pending or unresolved?
7. What was the biggest SEO risk, limitation, or challenge this month, and how did you mitigate it?
8. How much total time was spent on SEO this month, broken down by task (content, technical SEO, link building, analysis, reporting)?
9. If we stopped SEO efforts today, which gains would we likely lose first, and why?
10. What did NOT work this month, and what are you changing next month as a result?
