Reply To: What should I be asking my SEO agency and what should they actually include in a monthly report

[Doug-Mansfield]

You and the agency need have a shared KPI, key performance indicator. It sounds like you don’t have one now. Good KPIs for SEO can be ecommerce sales or sales leads received. These are measurable numbers that align the agency with your actual expected outcomes. You probably don’t want more SEO, you want the results that you expect from it. That should be your KPI.