Forums › Forums › White Hat SEO › I am a web developer, and a friend asked me to rebuild his site, focusing on SEO. What metrics should I focus on? What is important to track and report? › Reply To: I am a web developer, and a friend asked me to rebuild his site, focusing on SEO. What metrics should I focus on? What is important to track and report?

  • aerohead

    Guest
    December 28, 2025 at 1:31 pm

    From an SEO perspective, focus on outcomes, not just site health. Track organic traffic and keyword rankings for target queries. Monitor impressions, CTR, and indexed pages using Google Search Console. Keep an eye on top landing pages, backlinks, and referring domains. Also watch bounce rate, time on page, and conversions from organic traffic to see if your SEO is actually working.