Forums › Forums › PPC › What keyword match types are you actually using for Search Ads right now? › Reply To: What keyword match types are you actually using for Search Ads right now?

  • sophie-turnerr

    Guest
    December 27, 2025 at 2:57 pm

    it depends entirely on your conversion volume. if the account gets 50+ conversions a month, broad + smart bidding (tcpa) actually works surprisingly well because the algo has enough data to learn. if it’s a small account, broad just lights money on fire.