Forums › Forums › PPC › What keyword match types are you actually using for Search Ads right now? › Reply To: What keyword match types are you actually using for Search Ads right now? TTFV Guest December 27, 2025 at 11:19 am Exact match for low volume and/or to launch new campaigns without much account history. Broad match for higher volume campaigns. Almost always smart bidding unless conversions are extremely low.
