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I dont know that you can statistically prove this – or that changing methodology wont show substantial disagreement in rates.
But – in SEO short vs long seems to have always been a content industry slant.
I will always rely on Microsoft Clarity to tell me if readers are reading, what they’re reading and how much.
I will also continue to note that despite the claims that “dwell time” is real, nothing has ever been punished for allowing users to convert in seconds and dwell time would be disastrously bad for Google.
Secondly, as I’ve psoted around the web today, Google’s Search Team’s continued insistence “We will always show the most relevant page regardless of user experience” – shows that they dont care.
Long form is an argument made, it appears, by people who charge by the word. That ahs never been a good reason for anyone to buy into it as far as I care =)
This debate is so old despite nobody ever proving that in 2020, 2021, 2022, 2023….2026 people “want to read more and more”
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