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As others have said – the drop off is coming.
The only caveat is if an inordinately high amount of your ad spans was on branded traffic.
We’ve taken over a lot of accounts where PPC numbers looked great, until you look deeper and see the vast amount of conversions were coming from branded keywords.
Not saying that’s the case here, but it’s worth looking into – if a second agency came with the conclusion that it was best to turn ad spend off, that might be the main reason why.
