Reply To: Need Advice: How to Grow web traffic

[moccabros]

SEO = position in SERP = Discovery
Clicks = on page optimization = Conversion

The above 👆 are two completely different aspects of doing business online.

The amount of traffic you get is a result of the amount of people searching for something — something you DON’T control.

You want to control traffic? Pay for ads.

Otherwise you can’t control or “grow” traffic. You can only capture the attention of a portion of whomever is searching for what is available.

I know it sounds like I’m splitting hairs. But it’s something that almost everyone confounds.

Regarding conversion, 1k clicks on the front end means nothing. You have to follow the whole conversion path.

If I’m a swimming pool contractor and I convert one lead into a sale per month. There’s a good chance I won’t be able to fulfill on delivering. It’s actually too much prosperity. Building 12 pools a year is a LOT of work.

So even conversion metrics have to be applied to WHAT you’re selling in each and every specific business. Not the amount of people searching.

But I digress… you’re in an SEO sub. All that you can strive for is position on page. That’s all SEO is. Everything else is outside of SEO.