Forums › Forums › White Hat SEO › Please help me understand the internal linking logic for authority shaping › Reply To: Please help me understand the internal linking logic for authority shaping
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WebLinkr
GuestDecember 26, 2025 at 12:30 amhi u/Legitimate-Salary108 – welcome to the sub
Because the origianl PageRank Patent is public information, it is something you can discuss with an LLM – as long as they dont veer off into any other websites who put up their own interpretation, they are ptetty good at understanding pagerank. And thats the basis for why internal linking works.
I love talking about Topical Authority – so here’s some feedback on where you’re headed:
>Publish all the posts first
>Let them get indexed and show up (or not) in Google
>Look at GSC to see which posts actually get impressions and which rank near page 1
I like this except I would make sure you have some topical authority ***first***. If you don’t -then do it slowly.
>The homepage has limited authority to pass
In 90% of cases, the homepage has the most authority – so I think you should rethink this one
>Adding links from it to everything will dilute authority passed per internal link significantly (since authority decays fast – 85% per hop, is divided by total number of internal links on page, and is topical in nature)
Yep – absolutely right. So do it judiciously – slowly – whats the best page, with the closest coverage of topical authority
>Pages that already get impressions and are near page 1 seem more likely to benefit from stronger internal links – so only they should be prioritized
Yes 100% – this is the right way to go
>Am I correct in thinking query impressions & position is a good signal for which pages should receive internal links from the winning pages
Yes -100%