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I saw the same thing on my tech blog – impressions shot up big time since early December, but clicks stayed pretty flat and positions dropped a bit. Kinda weird right? But heres what I think, Google is showing our pages to way more people now, maybe pushing them higher in some searches or adding them to AI overviews, but the titles or snippets just arent grabbing clicks like before. For IT stuff, people skim fast, so I started tweaking my meta descriptions to sound more like real talk from someone whos been there, not just keywords. Give that a try, it helped my CTR bounce back a little already. Hang in there!
