Forums › Forums › PPC › I tested a Pmax Campaign for a Mortgage Business › Reply To: I tested a Pmax Campaign for a Mortgage Business dillwillhill Guest December 23, 2025 at 1:35 pm Put simply, lead based businesses should not run PMAX campaigns without offline conversions. Offline conversions are a way to send lead signals to Google only for QUALIFIED leads. Otherwise it will always go for quantity over quality.
