Reply To: I tested a Pmax Campaign for a Mortgage Business

[PaidSearchHub]

PMax can work for lead gen, but it performs best when you have at least 150 conversions per month, you’re using VBB via API offline conversion imports, and you have standalone landing pages with honeypots (hidden form fields to reduce bot traffic).

IMO, I’d rather spend my clients’ money elsewhere when I need to expand beyond search like demand gen with better controls or even Reddit AMAs.

I’ve worked on accounts that have spent millions testing PMax on and off over the last few years and I personally think it’s a shitty product. It’s great at chasing warm traffic across Google’s ecosystem and producing crappy leads.