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Depends entirely on your cashflow and niche.
Not every business needs to get their SEO done in the beginning. Do you have enough+ve cashflow to spend on SEO and not bother about it for a few months/year atleast?? If the answer is yes, hire an agency, if not then DIY.
I have had ~3-4 clients stop their retainers because they went all in with SEO and expected results in a month/two ( highly competitive niche ), and when that didn’t happen they chose to stop focusing on it as they were just breaking even.
In fact, i had to fire one of them because of their unrealistic expectations fueled by spam emails from SEOs promising to rank them top 3 in a month became too toxic for me to handle.
