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Hiring somebody who knows how to do SEO properly AND understands or has experience in the industry/niche you are in – both for where to acquire backlinks and nuances in it – is always a better way than DIY if you are time-conscious.
Otherwise if you do not have the budget for it or has the time and energy to learn it, apply it, and be able to sift through snake oil tips and tricks in the Internet, yeah I guess you can DIY
