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Firstly – impressions oscillate frequently.
Looking at clicks and CTR at a high level isn’t helpful.
Read this to start – and look at – did your pages lose rank, did they stay the same and impressions go down?
[https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops](https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops)
You need to move into a keyword ranking mindset, not a total traffic one. Google isn’t a popularity contest – which is how YouTube and TikTok work\
With that data, the replies you get will be most likely best guesses/optimistic to whimsical.
Also – you can make redacted screenshots
Also – you can give information – like is this b2c or b2b? is this seasonal?
