Forums Forums PPC PMAX experiment: does Google literally just send hundreds of visitors and see what sticks 🫣 Reply To: PMAX experiment: does Google literally just send hundreds of visitors and see what sticks 🫣

  • ppcwithyrv

    Guest
    December 20, 2025 at 9:59 pm

    Yeah… kind of 😅 — PMax sends a lot of traffic early to figure out which audiences, placements, and products *might* convert. That learning phase often looks like tons of visitors with zero carts, especially coming from Shopping. The key is capping budget, giving it a short learning window, and killing it fast if there’s still no signal after 10–14 days.