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You might have better subreddits to ask this. But to answer your questions:
1. Yes. Businesses want more leads, sales and rank ahead of competitors. It is cluttered with a lot of bad actors and very price-driven but what online business isn’t.
2. You could present yourself as a jack-of-all-trades for smaller businesses. Social media, email marketing and paid ads all help with online presence, traffic growth, and lead generation.
3. If I was starting today I would start by finding clients and learn on the job. Start small, do a good job, get word of mouth recommendations, and grow from there. If you are looking at immediate recurring revenue look at getting website maintenance retainers.
