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I would recommend an Edgetag based code such as Blotout.io
the reason is why is that they actually tag visitors before they reach the website, so you get accurate conversion tracking even if UTM parameters don’t pass, cookies are disabled, or ad blockers are turned on.
Very easy setup with most popular CRMs.
For a dashboard that tracks customer journeys from first click to last click, I’d recommend Wicked Reports.
